Statements (15)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:createdBy |
gptkb:Patagonia
|
| https://www.w3.org/2000/01/rdf-schema#label |
Don't Buy This Jacket
|
| gptkbp:medium |
print advertisement
|
| gptkbp:message |
encouraged consumers to buy less
highlighted environmental impact of consumerism |
| gptkbp:notable_campaign |
environmental awareness
|
| gptkbp:notableFor |
corporate social responsibility
anti-consumerist message |
| gptkbp:publishedIn |
gptkb:The_New_York_Times
|
| gptkbp:relatedTo |
gptkb:Worn_Wear_campaign
Patagonia's sustainability initiatives |
| gptkbp:year |
2011
|
| gptkbp:bfsParent |
gptkb:Patagonia
|
| gptkbp:bfsLayer |
5
|