Statements (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
business methodology
|
| gptkbp:appliesTo |
TBWA agencies worldwide
|
| gptkbp:createdBy |
gptkb:TBWA
|
| gptkbp:creator |
gptkb:Jean-Marie_Dru
|
| gptkbp:describedBy |
gptkb:Disruption:_Overturning_Conventions_and_Shaking_Up_the_Marketplace
|
| gptkbp:focusesOn |
breaking business conventions
|
| https://www.w3.org/2000/01/rdf-schema#label |
Disruption®
|
| gptkbp:introducedIn |
1992
|
| gptkbp:purpose |
to challenge market conventions
|
| gptkbp:relatedTo |
innovation
creative strategy |
| gptkbp:trademarkOf |
gptkb:TBWA
|
| gptkbp:usedIn |
advertising
brand strategy |
| gptkbp:bfsParent |
gptkb:TBWA
|
| gptkbp:bfsLayer |
4
|