Diffusion of Innovations Theory
GPTKB entity
Statements (42)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:logic
|
| gptkbp:adopterCategory |
innovators
early adopters early majority laggards late majority |
| gptkbp:appliesTo |
gptkb:business
agriculture education healthcare technology diffusion |
| gptkbp:book |
gptkb:Diffusion_of_Innovations
|
| gptkbp:criticizedFor |
cultural bias
lack of attention to power dynamics linear model assumption |
| gptkbp:describes |
how innovations are adopted in a social system
|
| gptkbp:edition |
5th edition (2003)
|
| gptkbp:field |
marketing
sociology communication studies |
| gptkbp:hasConcept |
gptkb:time_zone
innovation social class adoption communication channels |
| https://www.w3.org/2000/01/rdf-schema#label |
Diffusion of Innovations Theory
|
| gptkbp:influenced |
public health campaigns
marketing strategies technology adoption studies |
| gptkbp:influencedBy |
gptkb:network_protocol
organizational behavior change management social marketing |
| gptkbp:language |
English
|
| gptkbp:proposedBy |
gptkb:Everett_Rogers
|
| gptkbp:publicationYear |
1962
|
| gptkbp:relatedConcept |
opinion leaders
tipping point S-curve critical mass |
| gptkbp:bfsParent |
gptkb:Theories_of_Communication
|
| gptkbp:bfsLayer |
7
|