Statements (36)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:logic
|
| gptkbp:adopterCategory |
innovators
early adopters early majority laggards late majority |
| gptkbp:author |
gptkb:Everett_Rogers
|
| gptkbp:citation |
thousands of academic articles
|
| gptkbp:describes |
how innovations spread through populations
|
| gptkbp:edition |
5th edition (2003)
|
| gptkbp:field |
marketing
sociology communication studies |
| gptkbp:hasConcept |
opinion leaders
change agents S-curve of adoption innovation-decision process rate of adoption |
| https://www.w3.org/2000/01/rdf-schema#label |
Diffusion of Innovations
|
| gptkbp:influenced |
education
marketing public health technology adoption |
| gptkbp:ISBN |
978-0743222099
|
| gptkbp:language |
English
|
| gptkbp:proposedBy |
adopter categories
|
| gptkbp:publicationYear |
1962
|
| gptkbp:publisher |
gptkb:Free_Press
|
| gptkbp:subject |
gptkb:communication
social networks innovation adoption |
| gptkbp:相关理论 |
gptkb:Social_network_analysis
Technology Adoption Lifecycle Two-step flow of communication |
| gptkbp:bfsParent |
gptkb:Everett_Rogers
|
| gptkbp:bfsLayer |
6
|