De Beers Group Marketing

GPTKB entity

Properties (51)
Predicate Object
gptkbp:instanceOf gptkb:Company
gptkbp:acquisition Element Six
gptkbp:advertising Television Commercials
Celebrity Endorsements
Diamonds Do Good
Digital_Marketing
Print_Media
gptkbp:brand gptkb:De_Beers
gptkb:De_Beers_Diamond_Jewellers
gptkb:De_Beers_Jewellers
Forevermark
gptkbp:competitors gptkb:Rio_Tinto
gptkb:Alrosa
Gem Diamonds
gptkbp:employeeCount Thousands
gptkbp:events Cultural Events
Charity Events
Fashion Shows
gptkbp:financialPerformance Revenue in billions
Profitability
Shareholder Returns
Investment in Mining
gptkbp:founded 1888
gptkbp:founder gptkb:Cecil_Rhodes
gptkbp:globalPresence Retail Outlets
Worldwide Operations
Online_Sales
gptkbp:headquarters gptkb:London,_United_Kingdom
https://www.w3.org/2000/01/rdf-schema#label De Beers Group Marketing
gptkbp:industry Diamond
gptkbp:keyPeople gptkb:Bruce_Cleaver
gptkbp:marketingStrategy Branding Diamonds
gptkbp:marketShare Significant in diamond industry
gptkbp:motto A Diamond is Forever
gptkbp:operatesIn gptkb:Namibia
gptkb:Canada
gptkb:South_Africa
gptkb:Botswana
gptkbp:parentCompany gptkb:De_Beers_Group
gptkbp:partnerships gptkb:UNESCO
gptkb:Diamond_Empowerment_Fund
gptkb:International_Diamond_Council
World_Diamond_Council
gptkbp:products Diamonds
gptkbp:researchAndDevelopment Market Research
Sustainable Practices
Diamond_Technology
gptkbp:socialResponsibility Community Development
gptkbp:supplyChain Ethical Sourcing
gptkbp:sustainabilityInitiatives Building Forever
gptkbp:website www.debeersgroup.com