|
gptkbp:instance_of
|
gptkb:jewelry
|
|
gptkbp:acquisition
|
gptkb:Tiffany_&_Co.
|
|
gptkbp:advertising
|
Social media campaigns
Television commercials
Print and digital media
A Diamond is Forever campaign
|
|
gptkbp:brand_ambassadors
|
Various celebrities
|
|
gptkbp:charity
|
The De Beers Group Foundation
|
|
gptkbp:competitors
|
gptkb:Cartier
gptkb:Tiffany_&_Co.
gptkb:Harry_Winston
|
|
gptkbp:customer_base
|
Affluent individuals
|
|
gptkbp:design_philosophy
|
Timeless elegance
|
|
gptkbp:employees
|
Approximately 3,000
|
|
gptkbp:famous_for
|
Diamond mining and retailing
|
|
gptkbp:founded
|
1888
|
|
gptkbp:founder
|
gptkb:Cecil_Rhodes
|
|
gptkbp:headquarters
|
gptkb:London,_United_Kingdom
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
De Beers Diamond Jewellers
|
|
gptkbp:industry
|
Luxury goods
|
|
gptkbp:key_people
|
Alison Browning
|
|
gptkbp:market
|
Luxury jewelry market
|
|
gptkbp:marketing_strategy
|
Emotional branding
|
|
gptkbp:notable_products
|
Engagement rings
|
|
gptkbp:notable_stores
|
Flagship store in New York
Flagship store in Tokyo
Flagship store in London
Flagship store in Dubai
Flagship store in Hong Kong
|
|
gptkbp:parent_company
|
gptkb:De_Beers_Group
|
|
gptkbp:partnerships
|
Fashion designers
Various luxury brands
|
|
gptkbp:philanthropy
|
Cultural heritage preservation
Community development projects
Environmental conservation efforts
Support for education and health initiatives
|
|
gptkbp:products
|
gptkb:Diamonds
|
|
gptkbp:region
|
Worldwide
|
|
gptkbp:revenue
|
$6 billion (2020)
|
|
gptkbp:slogan
|
gptkb:A_Diamond_is_Forever
|
|
gptkbp:subsidiary
|
gptkb:De_Beers_Group
|
|
gptkbp:supply_chain
|
Ethical sourcing
|
|
gptkbp:sustainability_initiatives
|
Diamond sourcing transparency
|
|
gptkbp:trademark
|
gptkb:De_Beers
gptkb:De_Beers_Diamond_Jewellers
gptkb:Forevermark
|
|
gptkbp:type
|
Private company
|
|
gptkbp:website
|
www.debeers.com
|
|
gptkbp:bfsParent
|
gptkb:De_Beers
|
|
gptkbp:bfsLayer
|
5
|