Properties (31)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:awards |
Clio Awards
|
| gptkbp:born |
June 23, 1911
|
| gptkbp:children |
2
|
| gptkbp:died |
July 21, 1999
|
| gptkbp:education |
gptkb:Christ_Church,_Oxford
|
| gptkbp:famousQuote |
"The consumer isn't a moron, she's your wife."
"I have a theory that the best advertising is done by people who don't work in advertising." "The most important thing is to be able to sell your ideas." "If it doesn't sell, it isn't creative." "The consumer is not a moron, she is your wife." "You cannot bore people into buying your product." "What you say is more important than how you say it." "Never stop testing, and your advertising will never stop improving." "A good advertisement is one which sells the product without drawing attention to itself." "The best ideas come as jokes. Make your thinking as funny as possible." |
| gptkbp:founded |
gptkb:Ogilvy_&_Mather
|
| https://www.w3.org/2000/01/rdf-schema#label |
David William Ogilvy
|
| gptkbp:influenced |
Modern advertising practices
Advertising industry leaders |
| gptkbp:influencedBy |
gptkb:Claude_Hopkins
|
| gptkbp:knownFor |
The 'Aga Cooker' campaign
Founding_Ogilvy_&_Mather The_'Dove'_campaign The_'Man_in_the_Hathaway_Shirt'_campaign |
| gptkbp:nationality |
British
|
| gptkbp:occupation |
Copywriter
|
| gptkbp:spouse |
gptkb:Holly_Ogilvy
|
| gptkbp:worksAt |
gptkb:Gallup_Organization
gptkb:Mather_&_Crowther |
| gptkbp:wrote |
Confessions of an Advertising Man
|