Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Geoffrey_A._Moore
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:edition |
3rd edition (2014)
2nd edition (1999) |
| gptkbp:followedBy |
Inside the Tornado (book)
|
| gptkbp:genre |
gptkb:business
|
| https://www.w3.org/2000/01/rdf-schema#label |
Crossing the Chasm (book)
|
| gptkbp:influenced |
gptkb:strategy
startup marketing |
| gptkbp:ISBN |
978-0060517120
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
gptkb:print
audiobook ebook |
| gptkbp:notableIdea |
technology adoption lifecycle
chasm (gap between early adopters and early majority) |
| gptkbp:publicationYear |
1991
|
| gptkbp:publisher |
gptkb:HarperBusiness
|
| gptkbp:subject |
marketing
technology adoption |
| gptkbp:bfsParent |
gptkb:crossing_the_chasm_framework
|
| gptkbp:bfsLayer |
8
|