Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Website Category
|
| gptkbp:alsoKnownAs |
Coupon Websites
|
| gptkbp:challenge |
Ad-blocker impact
Competition among sites Expired or invalid codes Merchant restrictions |
| gptkbp:feature |
Mobile apps
Browser extensions Expiration date tracking Printable coupons Promo code listings Searchable coupon database User-submitted deals |
| gptkbp:growthForm |
Increased with rise of e-commerce
|
| https://www.w3.org/2000/01/rdf-schema#label |
Coupon Sites
|
| gptkbp:impact |
Drive traffic to retailers
Increase brand awareness for merchants Influence consumer purchasing decisions |
| gptkbp:industry |
E-commerce
Online marketing |
| gptkbp:monetization |
Advertising
Affiliate marketing |
| gptkbp:notableExample |
gptkb:Groupon
gptkb:Rakuten gptkb:sugar gptkb:RetailMeNot gptkb:Slickdeals gptkb:Coupons.com Brad's Deals CouponBirds CouponCabin DealNews Savings.com |
| gptkbp:originatedIn |
Late 1990s
|
| gptkbp:purpose |
Aggregate coupons
Help users save money Provide discount codes |
| gptkbp:regulates |
Must comply with advertising standards
Subject to affiliate disclosure laws |
| gptkbp:relatedConcept |
Loyalty programs
Cashback sites Deal forums Price comparison sites |
| gptkbp:targetAudience |
Online shoppers
Bargain hunters Deal seekers |
| gptkbp:technology |
Web scraping
APIs for coupon feeds Machine learning for code validation |
| gptkbp:bfsParent |
gptkb:Affiliate_Marketing
|
| gptkbp:bfsLayer |
5
|