Consumers and Their Brands: Developing Relationship Theory in Consumer Research

URI: https://gptkb.org/entity/Consumers_and_Their_Brands:_Developing_Relationship_Theory_in_Consumer_Research
GPTKB entity
Statements (12)
Predicate Object
gptkbp:instanceOf gptkb:academic_journal
gptkbp:author gptkb:Susan_Fournier
gptkbp:citation numerous marketing and consumer behavior studies
https://www.w3.org/2000/01/rdf-schema#label Consumers and Their Brands: Developing Relationship Theory in Consumer Research
gptkbp:language English
gptkbp:publicationYear 1998
gptkbp:publishedIn gptkb:Journal_of_Consumer_Research
gptkbp:topic consumer research
brand relationships
relationship theory
gptkbp:bfsParent gptkb:Susan_Fournier
gptkbp:bfsLayer 6