Consumers and Their Brands: Developing Relationship Theory in Consumer Research
GPTKB entity
Statements (12)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:academic_journal
|
| gptkbp:author |
gptkb:Susan_Fournier
|
| gptkbp:citation |
numerous marketing and consumer behavior studies
|
| gptkbp:language |
English
|
| gptkbp:publicationYear |
1998
|
| gptkbp:publishedIn |
gptkb:Journal_of_Consumer_Research
|
| gptkbp:topic |
gptkb:relationship_theory
consumer research brand relationships |
| gptkbp:bfsParent |
gptkb:Susan_Fournier
|
| gptkbp:bfsLayer |
6
|
| https://www.w3.org/2000/01/rdf-schema#label |
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
|