Statements (79)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:industry
|
| gptkbp:abbreviation |
gptkb:CPG
|
| gptkbp:alsoKnownAs |
Fast-Moving Consumer Goods
|
| gptkbp:category |
gptkb:Consumer_Goods
Manufacturing Retail |
| gptkbp:characteristic |
Low Cost
Frequent Purchase High Turnover Rate |
| gptkbp:distributedBy |
gptkb:Convenience_Stores
Supermarkets Online Retailers Pharmacies Mass Merchandisers |
| https://www.w3.org/2000/01/rdf-schema#label |
Consumer Packaged Goods
|
| gptkbp:includes |
gptkb:food
cosmetic product Beverages Tobacco Household Products Personal Care Products Over-the-counter Drugs |
| gptkbp:marketCharacteristic |
Brand Loyalty Important
Heavy Advertising Highly Competitive Innovation Driven Price Sensitivity |
| gptkbp:notableCompany |
gptkb:Kellogg's
gptkb:Coca-Cola gptkb:Colgate-Palmolive gptkb:PepsiCo gptkb:Procter_&_Gamble gptkb:Unilever gptkb:L'Oréal gptkb:Mars,_Incorporated gptkb:Nestlé gptkb:Danone gptkb:General_Mills gptkb:Johnson_&_Johnson gptkb:Mondelez_International gptkb:Henkel gptkb:Kimberly-Clark gptkb:Kraft_Heinz gptkb:Reckitt_Benckiser gptkb:Estée_Lauder_Companies gptkb:Clorox |
| gptkbp:relatedConcept |
gptkb:Point_of_Sale
Sustainability E-commerce Supply Chain Management Brand Management Consumer Behavior Market Share Direct-to-Consumer Trade Promotion Product Lifecycle Private Label Retail Marketing Category Management Consumer Insights Durable Goods Impulse Purchase SKU Proliferation Shelf Placement Shopper Marketing |
| gptkbp:supplies |
Manufacturing
Retail Consumer Distribution packaging |
| gptkbp:type |
gptkb:glass
gptkb:newspaper Metal Plastic Disposable Single-use Recyclable |
| gptkbp:bfsParent |
gptkb:CPG
|
| gptkbp:bfsLayer |
7
|