Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:aims_to |
attract younger consumers
|
| gptkbp:directed |
gptkb:Joe_Pytka
|
| gptkbp:features |
gptkb:Michael_Jackson
gptkb:Cindy_Crawford gptkb:Madonna |
| https://www.w3.org/2000/01/rdf-schema#label |
Choice of a New Generation
|
| gptkbp:includes_songs |
gptkb:Michael_Jackson
gptkb:Madonna |
| gptkbp:is_associated_with |
pop music
celebrity endorsements youth culture |
| gptkbp:is_considered_as |
iconic advertising campaign
|
| gptkbp:is_known_for |
cultural impact
memorable jingles high-profile celebrity appearances |
| gptkbp:is_part_of |
Pepsi's marketing strategy
Pepsi advertising campaigns |
| gptkbp:is_regarded_as |
a cultural phenomenon
a successful marketing strategy a turning point in advertising history |
| gptkbp:launched_in |
gptkb:1984
|
| gptkbp:produced_by |
gptkb:Pepsi_Co
|
| gptkbp:succeeded_by |
increasing brand awareness
boosting sales |
| gptkbp:was_followed_by |
gptkb:Pepsi's_Generation_Next_campaign
|
| gptkbp:bfsParent |
gptkb:Pepsi
|
| gptkbp:bfsLayer |
4
|