Building Brand Community on the Harley-Davidson Posse Ride
GPTKB entity
Statements (21)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Harvard Business School case study
|
| gptkbp:author |
gptkb:Gregory_M._Fournier
gptkb:Susan_Fournier |
| gptkbp:explores |
gptkb:community
Customer engagement Brand loyalty |
| gptkbp:focusesOn |
gptkb:Posse_Ride_event
gptkb:Harley_Owners_Group_(H.O.G.) |
| gptkbp:format |
Print
|
| https://www.w3.org/2000/01/rdf-schema#label |
Building Brand Community on the Harley-Davidson Posse Ride
|
| gptkbp:language |
English
|
| gptkbp:numberOfCases |
501068
|
| gptkbp:pages |
22
|
| gptkbp:publicationYear |
2000
|
| gptkbp:publisher |
gptkb:Harvard_Business_School
|
| gptkbp:subject |
gptkb:Harley-Davidson
Marketing Brand community |
| gptkbp:usedIn |
Business school curriculum
|
| gptkbp:bfsParent |
gptkb:Susan_Fournier
|
| gptkbp:bfsLayer |
6
|