Blue Apron Holdings, Inc.

GPTKB entity

Statements (97)
Predicate Object
gptkbp:instance_of gptkb:Company
gptkbp:acquisition Blue Apron acquired by a private equity firm in 2020.
Blue Apron acquired by a private equity firm in 2021.
gptkbp:advertising Television and online ads.
Various executives over the years.
gptkbp:awards Various industry awards.
gptkbp:business_model Subscription-based
Subscription service.
gptkbp:ceo gptkb:Linda_Findley_Kozlowski
gptkbp:challenges Market saturation.
Customer retention.
Supply chain issues.
Competition in meal kit market.
gptkbp:community_engagement Cooking classes.
Food education programs.
Partnerships with local farms.
Local food initiatives.
gptkbp:competitors gptkb:Hello_Fresh
gptkb:Sun_Basket
gptkb:Home_Chef
gptkbp:conflict Increased competition.
Declining customer base.
Operational losses.
Stock price volatility.
gptkbp:customer_base Over 1 million customers.
Over 1 million customers (2017)
gptkbp:customer_support Online and phone support.
gptkbp:employees ~1,000
~500 (2020)
gptkbp:features Flexible delivery options.
Customizable meal plans.
Dietary preferences.
gptkbp:feedback Mixed reviews for delivery.
Negative reviews for pricing.
Positive reviews for quality.
Focus on quality and convenience.
gptkbp:financial_products Publicly traded company.
Acquired by private equity in 2021.
Struggled with stock performance.
Went public in 2017.
gptkbp:founded gptkb:2012
gptkbp:founder gptkb:Matt_Salzberg
gptkbp:future_plans Expand product offerings.
Increase marketing efforts.
Enhancing technology platform.
Improving customer experience.
Expansion of product lines.
Enhance customer experience.
Sustainability goals.
Explore international markets.
International market entry.
gptkbp:governed_by Various executives over the years.
gptkbp:headquarters gptkb:Borough
https://www.w3.org/2000/01/rdf-schema#label Blue Apron Holdings, Inc.
gptkbp:industry gptkb:product
Meal kit delivery service
gptkbp:investment Private equity firms.
Retail investors.
Various institutional investors.
gptkbp:ipo June 2017
gptkbp:is_promoted_by Discounts for new customers.
gptkbp:key_people gptkb:Linda_Findley_Kozlowski
gptkbp:legal_issue Securities litigation.
gptkbp:marketing_strategy Digital marketing
Social media campaigns.
Influencer partnerships.
Digital marketing.
gptkbp:mission To make incredible home cooking accessible to everyone.
gptkbp:partnerships Various food suppliers
Collaborations with chefs.
Collaborations with influencers.
Various food brands.
Partnerships with chefs.
Collaborations with nutritionists.
Partnerships with food brands.
gptkbp:products Food delivery
Fresh ingredients.
Recipes.
Recipes and ingredients
gptkbp:revenue $469 million (2020)
gptkbp:service_area gptkb:United_States
gptkbp:services Meal kits
gptkbp:shipping_options Home delivery
gptkbp:social_media_presence Active on multiple platforms.
Engages with customers online.
Promotes recipes and tips.
gptkbp:subscription_model Various meal plans
gptkbp:sustainability_initiatives Sourcing ingredients responsibly.
Eco-friendly packaging.
Reducing food waste.
gptkbp:symbol APRN
gptkbp:target_market Consumers
gptkbp:traded_on gptkb:NYSE
gptkbp:user_reviews Mixed customer reviews.
gptkbp:website www.blueapron.com
gptkbp:bfsParent gptkb:Blue_Apron
gptkbp:bfsLayer 4