|
gptkbp:instance_of
|
gptkb:health_services
gptkb:Company
|
|
gptkbp:acquired_by
|
gptkb:public_company
gptkb:N/_A
|
|
gptkbp:acquisition
|
Acquired by a private equity firm
|
|
gptkbp:acquisition_year
|
gptkb:2020
|
|
gptkbp:advertising
|
influencer partnerships
social media campaigns
digital marketing
|
|
gptkbp:ceo
|
gptkb:Linda_Findley_Kozlowski
Matt Salzberg (co-founder)
|
|
gptkbp:community_involvement
|
food education programs
charity initiatives
local food partnerships
|
|
gptkbp:competitors
|
gptkb:Every_Plate
gptkb:Hello_Fresh
gptkb:Sun_Basket
gptkb:Home_Chef
|
|
gptkbp:conflict
|
supply chain issues
increased competition
declining subscriptions
|
|
gptkbp:cooking_time
|
30-45 minutes
|
|
gptkbp:customer_base
|
millennials
busy professionals
|
|
gptkbp:customer_feedback
|
recipe ratings
meal reviews
|
|
gptkbp:customer_support
|
24/7 customer service
email support
live chat support
online chat
phone support
|
|
gptkbp:employees
|
approximately 1,000
~1,000
|
|
gptkbp:first_delivery
|
weekly
|
|
gptkbp:food_options
|
family plans
vegetarian
family-friendly
customizable meal plans
chef-designed recipes
chef-designed
|
|
gptkbp:founded
|
gptkb:2012
|
|
gptkbp:founded_by
|
gptkb:Josh_Hix
gptkb:Matt_Salzberg
Ilia Papas
|
|
gptkbp:founded_in
|
gptkb:2012
|
|
gptkbp:founder
|
gptkb:Josh_Hix
gptkb:Matt_Salzberg
Ilia Papas
|
|
gptkbp:funding
|
$3 million
$200 million
$20 million Series B
|
|
gptkbp:future_plans
|
expanding product lines
enhancing technology
improving customer experience
|
|
gptkbp:has_partnerships_with
|
gptkb:Culinary_Institute_of_America
gptkb:Weight_Watchers
|
|
gptkbp:headquarters
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Blue Apron
|
|
gptkbp:industry
|
food delivery
Meal Kit Delivery
|
|
gptkbp:ipo
|
gptkb:2017
June 2017
|
|
gptkbp:local_cuisine
|
gptkb:Chef_Talia_Baiocchi
|
|
gptkbp:marketing_strategy
|
content marketing
influencer partnerships
digital advertising
|
|
gptkbp:meal_kit_customization
|
dietary preferences
allergy considerations
personalized menus
|
|
gptkbp:meal_kit_size
|
2-4 servings
|
|
gptkbp:meal_kit_variety
|
international cuisines
|
|
gptkbp:meal_preparation
|
step-by-step recipes
pre-portioned ingredients
|
|
gptkbp:meal_variety
|
over 20 recipes per week
|
|
gptkbp:offers
|
Meal Kits
Wine Delivery
|
|
gptkbp:packaging
|
recyclable materials
|
|
gptkbp:parent_company
|
gptkb:Blue_Apron_Holdings,_Inc.
|
|
gptkbp:partnerships
|
gptkb:Weight_Watchers
gptkb:Walmart
with local farms
with food brands
with celebrity chefs
|
|
gptkbp:products
|
meal kits
|
|
gptkbp:promotions
|
referral bonuses
seasonal offers
discount codes
discounts for first-time customers
|
|
gptkbp:revenue
|
$600 million (2020)
|
|
gptkbp:reviews
|
mixed
|
|
gptkbp:service_area
|
gptkb:United_States
|
|
gptkbp:shipping_options
|
free shipping on first order
|
|
gptkbp:social_media_presence
|
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:stock_symbol
|
APRN
|
|
gptkbp:subscription_model
|
monthly
monthly subscription
|
|
gptkbp:sustainability_initiatives
|
responsibly sourced ingredients
|
|
gptkbp:sustainability_practices
|
recyclable packaging
responsibly sourced ingredients
|
|
gptkbp:traded_on
|
gptkb:NYSE
|
|
gptkbp:type
|
gptkb:public_company
|
|
gptkbp:website
|
www.blueapron.com
|
|
gptkbp:bfsParent
|
gptkb:Rhett_&_Link
gptkb:Hello_Fresh
gptkb:Ember.js
|
|
gptkbp:bfsLayer
|
5
|