Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising Method
|
| gptkbp:advantage |
High Cost
High Visibility Limited Message Length Short Exposure Time Wide Reach |
| gptkbp:alternativeTo |
Online Advertising
Radio Advertising Television Advertising |
| gptkbp:costFactor |
place
Size Duration |
| gptkbp:environmentalImpact |
Energy Consumption
Visual Pollution |
| gptkbp:example |
gptkb:Sunset_Boulevard_Billboards
gptkb:Times_Square_Billboards |
| gptkbp:format |
gptkb:Static
Digital Mobile Billboards |
| gptkbp:governingBody |
gptkb:International_Sign_Association
gptkb:Outdoor_Advertising_Association_of_America |
| gptkbp:historicalPeriod |
First Used in 19th Century
|
| https://www.w3.org/2000/01/rdf-schema#label |
Billboard Advertising
|
| gptkbp:industry |
Advertising
Marketing |
| gptkbp:location |
Urban Areas
Roadsides High-Traffic Areas |
| gptkbp:measures |
gptkb:Impressions
Reach Frequency |
| gptkbp:medium |
Outdoor Advertising
|
| gptkbp:purpose |
Brand Awareness
Product Promotion |
| gptkbp:regulates |
gptkb:local_government
Zoning Laws |
| gptkbp:relatedTo |
Out-of-Home Advertising
Poster Advertising Transit Advertising |
| gptkbp:targetAudience |
Commuters
Pedestrians |
| gptkbp:technology |
Augmented Reality
LED Displays Vinyl Printing |
| gptkbp:trend |
Data-Driven Targeting
Interactive Billboards Programmatic Buying |
| gptkbp:uses |
Billboards
|
| gptkbp:bfsParent |
gptkb:Billboard
|
| gptkbp:bfsLayer |
5
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