Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:birthYear |
1962
|
| gptkbp:education |
gptkb:Cornell_University
gptkb:University_of_Heidelberg |
| gptkbp:employer |
gptkb:Columbia_Business_School
|
| gptkbp:field |
gptkb:brand
marketing customer experience |
| https://www.w3.org/2000/01/rdf-schema#label |
Bernd Schmitt
|
| gptkbp:nationality |
gptkb:German
|
| gptkbp:notableWork |
gptkb:Customer_Experience_Management
Experiential Marketing |
| gptkbp:occupation |
gptkb:professor
author consultant |
| gptkbp:position |
Robert D. Calkins Professor of International Business
|
| gptkbp:bfsParent |
gptkb:Journal_of_Consumer_Research
|
| gptkbp:bfsLayer |
7
|