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gptkbp:instance_of
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gptkb:Company
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gptkbp:bfsLayer
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6
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gptkbp:bfsParent
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gptkb:Benneton
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gptkbp:acquisition
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Playlife
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gptkbp:advertising
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gptkb:printer
Social media campaigns
Celebrity endorsements
Television commercials
Controversial campaigns
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gptkbp:competitors
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gptkb:H&_M
gptkb:Zara
gptkb:Adidas
gptkb:sneaker
gptkb:Gap
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gptkbp:design
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gptkb:sneaker
Casual wear
Colorful patterns
Innovative styles
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gptkbp:distribution
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Wholesale
Retail stores
Franchises
Online sales
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gptkbp:employees
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7,000 (2020)
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gptkbp:founded
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gptkb:1965
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gptkbp:founder
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gptkb:Luciano_Benetton
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gptkbp:headquarters
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Ponzano Veneto, Italy
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gptkbp:historical_event
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Expanded internationally in the 1980s
Founded in Italy
Acquired by Benetton Group in 1986
Faced controversies over advertising campaigns.
Introduced eco-friendly materials in 2000s
Involved in social issues through advertising
Known for colorful knitwear
Launched the Playlife brand in 1998
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https://www.w3.org/2000/01/rdf-schema#label
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Benetton Sportsystem
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gptkbp:industry
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gptkb:item
|
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gptkbp:key_people
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gptkb:Marco_Benetton
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gptkbp:market
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Global
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gptkbp:motto
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gptkb:United_Colors_of_Benetton
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gptkbp:net_worth
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€200 million (2020)
€100 million (2020)
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gptkbp:parent_company
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gptkb:Benetton_Group
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gptkbp:partnership
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gptkb:FIFA
gptkb:Olympics
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|
gptkbp:products
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gptkb:sneaker
gptkb:item
Bags
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gptkbp:revenue
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€1.5 billion (2020)
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gptkbp:social_responsibility
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gptkb:Sustainability_initiatives
Fair trade practices
Environmental awareness campaigns
Charity collaborations
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gptkbp:subsidiary
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gptkb:Benetton_Formula
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gptkbp:website
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www.benetton.com
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