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gptkbp:instance_of
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gptkb:brand
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gptkbp:advertising
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gptkb:Unhate_campaign
gptkb:United_Colors_of_Benetton_campaign
controversial ads
Colorful campaign
Kiss campaign
We Are Colors campaign
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gptkbp:brand
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socially aware
colorful and diverse
youthful and vibrant
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gptkbp:brand_ambassadors
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various celebrities
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gptkbp:challenges
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economic downturns
supply chain issues
changing consumer preferences
sustainability pressures
fast fashion competition
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gptkbp:collaborations
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various artists
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gptkbp:community_impact
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promoting diversity
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gptkbp:design_philosophy
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vibrant colors
bold patterns
inclusive messaging
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gptkbp:employees
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approximately 7,000
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gptkbp:famous_for
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socially conscious advertising
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gptkbp:fashion_shows
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gptkb:Milan_Fashion_Week
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gptkbp:founded
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gptkb:1965
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gptkbp:founder
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gptkb:Luciano_Benetton
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gptkbp:global_presence
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over 5,000 stores
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gptkbp:has_fashion_line
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gptkb:clothing
gptkb:sports_equipment
gptkb:textiles
gptkb:accessories
casual wear
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gptkbp:headquarters
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Ponzano Veneto, Italy
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https://www.w3.org/2000/01/rdf-schema#label
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United Colors of Benetton
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gptkbp:industry
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gptkb:Fashion
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gptkbp:influences
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Italian fashion
global fashion trends
sustainable fashion practices
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gptkbp:market
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global
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gptkbp:marketing_strategy
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provocative imagery
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gptkbp:notable_for
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colorful knitwear
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gptkbp:operating_countries
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over 120 countries
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gptkbp:parent_company
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gptkb:Benetton_Group_S.r.l.
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gptkbp:partnerships
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gptkb:NGOs
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gptkbp:products
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gptkb:clothing
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gptkbp:retailers
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flagship stores worldwide
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gptkbp:revenue
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€1.5 billion (2019)
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gptkbp:slogan
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gptkb:United_Colors_of_Benetton
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gptkbp:subsidiaries
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gptkb:Benetton_Rugby
gptkb:Sisley
Playlife
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gptkbp:sustainability_initiatives
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eco-friendly materials
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gptkbp:target_market
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young adults
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gptkbp:website
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www.benetton.com
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gptkbp:bfsParent
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gptkb:Benetton
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gptkbp:bfsLayer
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5
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