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gptkbp:instance_of
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gptkb:brand
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gptkbp:bfsLayer
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4
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gptkbp:bfsParent
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gptkb:Benetton
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gptkbp:advertising
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gptkb:Unhate_campaign
gptkb:United_Colors_of_Benetton_campaign
controversial ads
Colorful campaign
Kiss campaign
We Are Colors campaign
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gptkbp:brand
|
various celebrities
socially aware
colorful and diverse
youthful and vibrant
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|
gptkbp:challenges
|
economic downturns
supply chain issues
changing consumer preferences
sustainability pressures
fast fashion competition
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gptkbp:collaborations
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various artists
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|
gptkbp:community_impact
|
promoting diversity
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gptkbp:country
|
over 120 countries
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|
gptkbp:design
|
vibrant colors
bold patterns
inclusive messaging
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|
gptkbp:employees
|
approximately 7,000
|
|
gptkbp:famous_for
|
socially conscious advertising
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|
gptkbp:founded
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gptkb:1965
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|
gptkbp:founder
|
gptkb:Luciano_Benetton
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gptkbp:global_presence
|
over 5,000 stores
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gptkbp:headquarters
|
Ponzano Veneto, Italy
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|
https://www.w3.org/2000/01/rdf-schema#label
|
United Colors of Benetton
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|
gptkbp:industry
|
gptkb:museum
|
|
gptkbp:influences
|
Italian fashion
global fashion trends
sustainable fashion practices
|
|
gptkbp:market
|
global
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|
gptkbp:marketing_strategy
|
provocative imagery
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|
gptkbp:motto
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gptkb:United_Colors_of_Benetton
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gptkbp:notable_episodes
|
gptkb:Milan_Fashion_Week
|
|
gptkbp:notable_for
|
colorful knitwear
|
|
gptkbp:notable_products
|
flagship stores worldwide
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|
gptkbp:parent_company
|
gptkb:Benetton_Group_S.r.l.
|
|
gptkbp:partnerships
|
NG Os
|
|
gptkbp:product_line
|
gptkb:sneaker
gptkb:brand
gptkb:item
casual wear
|
|
gptkbp:products
|
gptkb:item
|
|
gptkbp:revenue
|
€1.5 billion (2019)
|
|
gptkbp:subsidiary
|
gptkb:Benetton_Rugby
gptkb:Sisley
Playlife
|
|
gptkbp:sustainability_initiatives
|
eco-friendly materials
|
|
gptkbp:target_market
|
young adults
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gptkbp:website
|
www.benetton.com
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