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gptkbp:instance_of
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gptkb:Company
gptkb:headphones
gptkb:brand
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gptkbp:acquired_by
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gptkb:Apple_Inc.
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gptkbp:acquisition_year
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gptkb:2014
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gptkbp:advertising
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Beats by Dre commercials
# Beats By Dre
# Solo Selfie
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gptkbp:collaborations
|
various artists
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gptkbp:color_options
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various
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gptkbp:competitors
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gptkb:Sony
gptkb:Bose
gptkb:Sennheiser
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|
gptkbp:customer_base
|
millennials
Gen Z
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|
gptkbp:customer_support
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phone support
online support
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|
gptkbp:design
|
minimalist
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gptkbp:founded
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gptkb:2006
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gptkbp:founded_by
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gptkb:Jimmy_Iovine
gptkb:Dr._Dre
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|
gptkbp:founder
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gptkb:Jimmy_Iovine
gptkb:Dr._Dre
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|
gptkbp:headquarters
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gptkb:Culver_City,_California
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|
https://www.w3.org/2000/01/rdf-schema#label
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Beats by Dre
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gptkbp:industry
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Consumer electronics
|
|
gptkbp:innovation
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gptkb:Acoustic
gptkb:communication_systems
adaptive EQ
custom acoustic drivers
fast fuel charging
noise cancellation technology
|
|
gptkbp:introduced_in
|
gptkb:2006
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|
gptkbp:launch_event
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gptkb:2008_Grammy_Awards
|
|
gptkbp:market_launch
|
gptkb:Beats_Fit_Pro
gptkb:Beats_Flex
gptkb:Beats_Studio3_headphones
gptkb:Beats_X_earbuds
gptkb:Powerbeats_Pro
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|
gptkbp:market_position
|
premium segment
|
|
gptkbp:market_segment
|
premium audio products
|
|
gptkbp:market_share
|
high in premium headphones
|
|
gptkbp:notable_products
|
gptkb:Beats_Pill_speaker
gptkb:Beats_Powerbeats_earbuds
gptkb:Beats_Solo_headphones
gptkb:Beats_Studio_headphones
|
|
gptkbp:parent_company
|
gptkb:Apple_Inc.
|
|
gptkbp:partnership
|
gptkb:Apple_Music
gptkb:NBA
gptkb:Universal_Music_Group
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|
gptkbp:product_line
|
gptkb:Speaker
gptkb:headphones
wired headphones
|
|
gptkbp:products
|
gptkb:Speaker
gptkb:headphones
|
|
gptkbp:reach
|
worldwide
|
|
gptkbp:return_policy
|
30 days
|
|
gptkbp:revenue
|
$1.5 billion (2015)
|
|
gptkbp:slogan
|
The Beat is what you hear.
The Beat of Your City
|
|
gptkbp:social_media_presence
|
gptkb:Twitter
gptkb:Instagram
gptkb:You_Tube
gptkb:Facebook
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:sound
|
high bass response
|
|
gptkbp:sponsorship
|
gptkb:Kanye_West
gptkb:Nicki_Minaj
gptkb:Drake
gptkb:Eminem
gptkb:Le_Bron_James
|
|
gptkbp:style
|
bold and colorful
|
|
gptkbp:sustainability_initiatives
|
recyclable materials
energy-efficient production
energy-efficient manufacturing
packaging reduction
|
|
gptkbp:target_audience
|
gptkb:athletes
young adults
music lovers
|
|
gptkbp:target_market
|
music enthusiasts
|
|
gptkbp:type
|
gptkb:Speaker
gptkb:headphones
|
|
gptkbp:warranty
|
one year
|
|
gptkbp:website
|
www.beatsbydre.com
|
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gptkbp:bfsParent
|
gptkb:Nicki_Minaj
|
|
gptkbp:bfsLayer
|
3
|