|
gptkbp:instance_of
|
gptkb:Company
|
|
gptkbp:acquired_by
|
gptkb:Apple_Inc.
|
|
gptkbp:acquisition_year
|
gptkb:2014
|
|
gptkbp:advertising
|
gptkb:The_Game_Before_the_Game
Beats by Dre commercials
Hear What You Want
|
|
gptkbp:collaboration
|
Apple for integration with i OS
various artists for promotional content
|
|
gptkbp:competitors
|
gptkb:Sony
gptkb:JBL
gptkb:Bose
gptkb:Bang_&_Olufsen
gptkb:Sennheiser
|
|
gptkbp:founded
|
gptkb:2006
|
|
gptkbp:founded_by
|
gptkb:Jimmy_Iovine
gptkb:Dr._Dre
|
|
gptkbp:founded_in
|
gptkb:2006
|
|
gptkbp:founder
|
gptkb:Jimmy_Iovine
gptkb:Dr._Dre
|
|
gptkbp:has_a_focus_on
|
stylish design
celebrity endorsements
bass-heavy sound
|
|
gptkbp:headquarters
|
gptkb:Culver_City,_California
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Beats Electronics
|
|
gptkbp:industry
|
consumer electronics
|
|
gptkbp:innovation
|
gptkb:Acoustic
noise cancellation technology
custom audio tuning
|
|
gptkbp:market_share
|
high in premium headphone market
25% (2013)
|
|
gptkbp:marketing_strategy
|
social media campaigns
event sponsorships
celebrity partnerships
|
|
gptkbp:notable_products
|
gptkb:Beats_Flex_headphones
gptkb:Beats_X_headphones
gptkb:Powerbeats_headphones
gptkb:Beats_by_Dr._Dre_headphones
gptkb:Powerbeats_earbuds
gptkb:Beats_Fit_Pro
gptkb:Beats_Pill_speaker
gptkb:Beats_Solo_headphones
gptkb:Beats_Studio_headphones
|
|
gptkbp:number_of_employees
|
approximately 700
hundreds
|
|
gptkbp:parent_company
|
gptkb:Apple_Inc.
|
|
gptkbp:partnership
|
gptkb:Apple_Music
gptkb:Monster_Cable_Products
gptkb:NBA
|
|
gptkbp:product_line
|
gptkb:monitor
gptkb:DJ
gptkb:Speaker
gptkb:headphones
professional audio equipment
Bluetooth speakers
car audio systems
home audio systems
soundbars
noise-cancelling headphones
studio headphones
audio accessories
wired headphones
DJ headphones
affordable headphones
custom headphones
collaborative headphones
fitness headphones
limited edition headphones
luxury headphones
signature series headphones
travel headphones
youth headphones
|
|
gptkbp:products
|
gptkb:streaming_service
gptkb:Speaker
gptkb:headphones
Speakers
|
|
gptkbp:revenue
|
$1.5 billion (2014)
$1 billion (2013)
estimated billions annually
|
|
gptkbp:slogan
|
gptkb:The_Beat_Goes_On
|
|
gptkbp:social_responsibility
|
support for emerging artists
music education initiatives
environmental sustainability efforts
|
|
gptkbp:sponsorship
|
gptkb:Kanye_West
gptkb:Nicki_Minaj
gptkb:Snoop_Dogg
gptkb:Lil_Wayne
gptkb:Rihanna
gptkb:Taylor_Swift
gptkb:Travis_Scott
gptkb:Drake
gptkb:Eminem
gptkb:Le_Bron_James
|
|
gptkbp:stake_percentage
|
25%
|
|
gptkbp:stake_year
|
gptkb:2011
|
|
gptkbp:target_market
|
gptkb:athletes
young adults
music enthusiasts
|
|
gptkbp:type
|
gptkb:Acoustic
Consumer electronics
Music streaming
|
|
gptkbp:website
|
www.beatsbydre.com
|
|
gptkbp:bfsParent
|
gptkb:Apple_Computer
gptkb:Apple_Inc.
gptkb:Apple
gptkb:Dr._Dre
|
|
gptkbp:bfsLayer
|
4
|