Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:firstReleased |
2014
|
| gptkbp:focus |
individuality
self-expression |
| https://www.w3.org/2000/01/rdf-schema#label |
Be Your Way campaign
|
| gptkbp:launched |
gptkb:Burger_King
|
| gptkbp:purpose |
brand repositioning
|
| gptkbp:replacedBy |
Have It Your Way slogan
|
| gptkbp:slogan |
gptkb:Be_Your_Way
|
| gptkbp:targetAudience |
millennials
|
| gptkbp:bfsParent |
gptkb:Burger_King's_'Have_it_Your_Way'_campaign
|
| gptkbp:bfsLayer |
7
|