Properties (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online Advertising
|
| gptkbp:ADC |
Manual Review
Automated Review |
| gptkbp:advertising |
Brand Awareness
Lead Generation Account Manager Mobile Advertising Programmatic Advertising Sales Conversion Video Advertising Online Help Center |
| gptkbp:businessModel |
CPC
CPM |
| gptkbp:campaigns |
Display Campaigns
Search Campaigns Remarketing Campaigns |
| gptkbp:competitors |
gptkb:Google_Ads
Tencent Ads Alibaba Ads |
| gptkbp:features |
Geographic Targeting
Ad Extensions Device Targeting Keyword_Targeting |
| https://www.w3.org/2000/01/rdf-schema#label |
Baidu Search Ads
|
| gptkbp:integration |
gptkb:Baidu_Analytics
Third-Party_Tracking_Tools |
| gptkbp:launched |
2005
|
| gptkbp:operatedBy |
gptkb:Baidu,_Inc.
|
| gptkbp:partnerships |
Technology Providers
Marketing Agencies Data_Analytics_Firms |
| gptkbp:paymentMethods |
gptkb:Credit_Card
Alipay Bank Transfer |
| gptkbp:performance |
Impressions
Conversion Rate Click-Through Rate (CTR) Cost_Per_Click_(CPC) |
| gptkbp:player_statistics |
gptkb:Baidu_Tongji
|
| gptkbp:regulates |
gptkb:Chinese_Advertising_Law
Internet Content Regulation |
| gptkbp:sisterCity |
Video Ads
Image Ads Text Ads |
| gptkbp:successStories |
E-commerce Companies
Local Businesses Service Providers |
| gptkbp:targetAudience |
Chinese_internet_users
|
| gptkbp:userBase |
Businesses
Marketers Agencies |
| gptkbp:userInterface |
Web Interface
Mobile_App |