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gptkbp:instance_of
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gptkb:cocktail
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gptkbp:bfsLayer
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3
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gptkbp:bfsParent
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gptkb:Bacardi
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gptkbp:advertising
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print ads
television ads
digital ads
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gptkbp:alcohol_content
|
5% ABV
varies by flavor
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gptkbp:associated_with
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gptkb:cocktail
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gptkbp:brand
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influencers
celebrity endorsements
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gptkbp:competitors
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gptkb:Smirnoff_Ready_to_Drink
gptkb:Truly_Hard_Seltzer
gptkb:Mike's_Hard_Lemonade
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gptkbp:contains
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gptkb:beer
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gptkbp:demographics
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urban consumers
ages 21-35
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|
gptkbp:distribution_channels
|
retail stores
online sales
|
|
gptkbp:events
|
summer festivals
virtual launch party
food and drink expos
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|
gptkbp:feedback
|
positive reviews
popular among millennials
|
|
gptkbp:flavor
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gptkb:Cuba_Libre
gptkb:Pina_Colada
gptkb:Mojito
gptkb:fair
fruity
refreshing
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Bacardi Ready to Drink
|
|
gptkbp:is_available_in
|
various flavors
|
|
gptkbp:is_available_on
|
many countries
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|
gptkbp:launched
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gptkb:2020
2010s
|
|
gptkbp:marketing_strategy
|
social media campaigns
event sponsorships
|
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gptkbp:offers
|
buy one get one free
discounts on first purchase
|
|
gptkbp:packaging
|
cans
canned beverage
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gptkbp:parent_company
|
gptkb:Bacardi_Limited
|
|
gptkbp:partnerships
|
music festivals
bar promotions
|
|
gptkbp:produced_by
|
gptkb:Bacardi_Limited
|
|
gptkbp:sales
|
expansion into new markets
increased sales in 2021
|
|
gptkbp:serving_suggestion
|
served chilled
garnished with lime
served in a cocktail glass
|
|
gptkbp:social_media_presence
|
gptkb:Instagram
gptkb:Twitter_account
|
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gptkbp:sustainability_initiatives
|
eco-friendly packaging
responsible drinking campaigns
|
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gptkbp:target_market
|
young adults
adults
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