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gptkbp:instance_of
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gptkb:battle
|
|
gptkbp:bfsLayer
|
5
|
|
gptkbp:bfsParent
|
gptkb:Axe_deodorant
|
|
gptkbp:collaborated_with
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gptkb:Artist
|
|
gptkbp:created_by
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gptkb:Unilever
|
|
gptkbp:developed_by
|
advertising agencies
|
|
gptkbp:features
|
gptkb:musical
|
|
gptkbp:has_expansion
|
global markets
|
|
gptkbp:has_influence_on
|
youth culture
parody campaigns
|
|
gptkbp:has_variants
|
Axe Effect commercials
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Axe Effect Campaign
|
|
gptkbp:includes
|
television commercials
print advertisements
|
|
gptkbp:is_a
|
gptkb:battle
|
|
gptkbp:is_aimed_at
|
teenagers
|
|
gptkbp:is_analyzed_in
|
marketing case studies
|
|
gptkbp:is_associated_with
|
fragrance industry
|
|
gptkbp:is_considered
|
iconic in advertising history
|
|
gptkbp:is_criticized_for
|
objectification of women
advertising scholars
|
|
gptkbp:is_documented_in
|
advertising history books
|
|
gptkbp:is_featured_in
|
documentaries about advertising
|
|
gptkbp:is_known_for
|
catchy slogans
provocative content
|
|
gptkbp:is_linked_to
|
youth empowerment themes
|
|
gptkbp:is_part_of
|
Axe brand
Unilever's marketing portfolio
|
|
gptkbp:is_promoted_by
|
social media
|
|
gptkbp:is_recognized_for
|
cultural impact
|
|
gptkbp:is_referenced_in
|
gptkb:organization
|
|
gptkbp:is_utilized_in
|
college marketing initiatives
|
|
gptkbp:launched
|
gptkb:2002
|
|
gptkbp:led_to
|
merchandising opportunities
|
|
gptkbp:origin
|
Axe's broader marketing strategy
|
|
gptkbp:produced_by
|
gptkb:military_conflict
brand loyalty
|
|
gptkbp:promotes
|
gptkb:Axe_body_spray
|
|
gptkbp:target_audience
|
young men
|
|
gptkbp:uses
|
sex appeal
|
|
gptkbp:utilizes
|
celebrity endorsements
|
|
gptkbp:winner
|
advertising awards
|