Axe: The Essence of Masculinity
GPTKB entity
Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:brand
|
| gptkbp:advertising |
gptkb:The_Axe_Effect
|
| gptkbp:associated_with |
confidence
masculinity attractiveness |
| gptkbp:available_in |
multiple countries
|
| gptkbp:awards |
sustainability awards
product innovation awards various marketing awards |
| gptkbp:brand |
focus on inclusivity
rebranding efforts in 2016 shift towards modern masculinity |
| gptkbp:category |
gptkb:personal_care_products
|
| gptkbp:collaborations |
gptkb:artists
fashion brands |
| gptkbp:community_engagement |
environmental initiatives
youth empowerment programs support for men's health charities |
| gptkbp:competitors |
gptkb:Gillette
gptkb:Old_Spice gptkb:Nivea_Men gptkb:Dove_Men+_Care |
| gptkbp:contains |
gptkb:antiperspirant
gptkb:fragrance moisturizers |
| gptkbp:customer_feedback |
brand loyalty
positive reviews product satisfaction |
| gptkbp:events |
sponsorship of music festivals
participation in men's health initiatives |
| gptkbp:ingredients |
sensitive skin
|
| gptkbp:known_for |
gptkb:Skin
|
| gptkbp:launched_in |
gptkb:1983
|
| gptkbp:market_position |
leading brand in male grooming
|
| gptkbp:packaging |
stylish and modern
|
| gptkbp:partnerships |
celebrity endorsements
various influencers |
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:product_line |
gptkb:hair_care_product
deodorants shower gels |
| gptkbp:promotes |
individuality
self-expression |
| gptkbp:reach |
available in over 100 countries
|
| gptkbp:slogan |
Find Your Magic
|
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
responsible sourcing
recyclable packaging |
| gptkbp:target_audience |
young men
|
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|