Statements (26)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:advertising |
BBH London
|
| gptkbp:brand |
gptkb:Axe
|
| gptkbp:campaigns |
gptkb:advertising_campaigns
|
| gptkbp:cultural_impact |
created memorable catchphrases
influenced advertising trends popularized Axe brand |
| gptkbp:followed_by |
Axe: Anarchy
Axe: Apollo Axe: Dark Temptation Axe: Excite Axe: Peace |
| gptkbp:launch_date |
gptkb:2008
|
| gptkbp:media_type |
gptkb:television
print ads online ads |
| gptkbp:message |
attract women
|
| gptkbp:notable_feature |
gptkb:humor
youth culture romantic themes |
| gptkbp:related_products |
gptkb:Skin
gptkb:gel gptkb:deodorant |
| gptkbp:target_audience |
young men
|
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|