Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:aims_to |
boost self-esteem
|
| gptkbp:associated_with |
confidence
|
| gptkbp:depicts |
social scenarios
|
| gptkbp:emphasizes |
masculinity
|
| gptkbp:features |
gptkb:fragrance
gptkb:humor |
| gptkbp:has_influenced |
grooming trends
|
| gptkbp:has_produced |
gptkb:controversy
|
| gptkbp:includes |
gptkb:Skin
gptkb:gel gptkb:deodorant |
| gptkbp:is_associated_with |
youth empowerment
youth culture youth lifestyle |
| gptkbp:is_available_in |
multiple countries
|
| gptkbp:is_considered |
a cultural phenomenon
a marketing success a marketing milestone iconic advertisement |
| gptkbp:is_criticized_for |
objectification
|
| gptkbp:is_distributed_by |
gptkb:Unilever
|
| gptkbp:is_influenced_by |
pop culture
|
| gptkbp:is_known_for |
catchy slogans
provocative content bold messaging |
| gptkbp:is_linked_to |
youth engagement
self-expression youth marketing strategies |
| gptkbp:is_part_of |
Axe brand identity
Axe's advertising history Axe's brand evolution Axe's global strategy Axe's product line |
| gptkbp:is_promoted_by |
youth-oriented events
|
| gptkbp:is_promoted_through |
social media
influencer marketing television commercials event sponsorships viral marketing strategies |
| gptkbp:is_recognized_by |
advertising awards
advertising critics |
| gptkbp:is_recognized_for |
its impact on advertising
|
| gptkbp:is_targeted_at |
teenagers
young professionals college students |
| gptkbp:is_used_in |
various media campaigns
|
| gptkbp:is_utilized_in |
digital marketing campaigns
cross-promotions brand collaborations |
| gptkbp:marketed_as |
a lifestyle choice
attractiveness |
| gptkbp:part_of |
Axe marketing campaign
|
| gptkbp:produced_by |
gptkb:Axe
|
| gptkbp:promotes |
male grooming products
|
| gptkbp:released_in |
gptkb:2010
|
| gptkbp:target_audience |
young men
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|