Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing analytics platform
|
| gptkbp:developedBy |
gptkb:Google
|
| gptkbp:enables |
ROI analysis
conversion path analysis cross-channel performance measurement |
| https://www.w3.org/2000/01/rdf-schema#label |
Attribution 360
|
| gptkbp:integratesWith |
gptkb:DoubleClick
gptkb:Google_AdWords gptkb:Google_Analytics |
| gptkbp:launched |
2016
|
| gptkbp:offers |
data-driven attribution
custom attribution models |
| gptkbp:partOf |
gptkb:Google_Analytics_360_Suite
|
| gptkbp:provides |
multi-channel attribution modeling
|
| gptkbp:status |
discontinued
|
| gptkbp:targetAudience |
enterprise marketers
|
| gptkbp:bfsParent |
gptkb:Google_Analytics_360_Suite
|
| gptkbp:bfsLayer |
7
|