Apple corporate branding (2002–2017)

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf corporate branding campaign
gptkbp:associatedWith gptkb:Steve_Jobs
gptkb:Jonathan_Ive
TBWA\\Media Arts Lab
gptkbp:emphasizes minimalism
simplicity
product focus
gptkbp:endDate 2017
gptkbp:featuredLogo monochrome Apple logo
https://www.w3.org/2000/01/rdf-schema#label Apple corporate branding (2002–2017)
gptkbp:notable_campaign gptkb:Get_a_Mac
gptkb:Shot_on_iPhone
Mac vs PC
Silhouette iPod ads
iPod People
gptkbp:replacedBy gptkb:Think_Different_campaign
gptkbp:startDate 2002
gptkbp:successor Apple corporate branding (2017–present)
gptkbp:usedBy gptkb:Apple_Inc.
gptkbp:bfsParent gptkb:Myriad
gptkbp:bfsLayer 6