Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:awardReceived |
gptkb:Clio_Award
Emmy Award nomination |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:director |
gptkb:Lauren_Greenfield
|
| gptkbp:firstReleased |
2014
|
| gptkbp:hashtag |
#LikeAGirl
|
| https://www.w3.org/2000/01/rdf-schema#label |
Always #LikeAGirl campaign
|
| gptkbp:impact |
Increased brand awareness for Always
Viral social media movement |
| gptkbp:launched |
gptkb:Procter_&_Gamble
Always |
| gptkbp:medium |
gptkb:Television
Social media |
| gptkbp:purpose |
Challenge gender stereotypes
Empower girls |
| gptkbp:slogan |
Rewrite the rules
|
| gptkbp:targetAudience |
General public
Teenage girls |
| gptkbp:YouTubeChannel |
#LikeAGirl short film
|
| gptkbp:bfsParent |
gptkb:Leo_Burnett_Toronto
|
| gptkbp:bfsLayer |
7
|