|
gptkbp:instanceOf
|
Marketing Theorist
|
|
gptkbp:affiliation
|
gptkb:University_of_California,_Berkeley
|
|
gptkbp:almaMater
|
gptkb:Harvard_University
gptkb:Stanford_University
|
|
gptkbp:awards
|
gptkb:American_Marketing_Association's_Lifetime_Achievement_Award
|
|
gptkbp:birthDate
|
1938-11-01
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gptkbp:birthPlace
|
gptkb:Los_Angeles,_California,_USA
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|
gptkbp:children
|
3
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|
gptkbp:contribution
|
Strategic Planning
Consumer Behavior
Marketing Research
Branding Theory
|
|
gptkbp:field
|
Marketing
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|
https://www.w3.org/2000/01/rdf-schema#label
|
David A. Aaker
|
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gptkbp:influenced
|
gptkb:David_Ogilvy
gptkb:Clayton_Christensen
gptkb:Seth_Godin
gptkb:Kevin_Lane_Keller
gptkb:Philip_Kotler
Marketing Strategy
Brand_Management
|
|
gptkbp:influencedBy
|
gptkb:Philip_Kotler
|
|
gptkbp:knownFor
|
Brand Equity Model
Aaker_Model_of_Brand_Equity
|
|
gptkbp:nationality
|
American
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|
gptkbp:notableFeature
|
Brand Identity
Brand Strategy
Brand Loyalty
Brand Differentiation
Brand Experience
Brand_Architecture
Brand_Communication
Brand_Equity_Measurement
Brand_Positioning
Brand_Value_Proposition
Brand_Portfolio_Management
|
|
gptkbp:notableWorks
|
Managing Brand Equity
Brand Leadership
Strategic Market Management
Building_Strong_Brands
|
|
gptkbp:occupation
|
Author
Professor
|
|
gptkbp:residence
|
gptkb:Berkeley,_California,_USA
|
|
gptkbp:spouse
|
gptkb:Susan_Aaker
|
|
gptkbp:website
|
http://www.aaker.com
|