two-step flow of communication theory
GPTKB entity
Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:media
|
| gptkbp:appliesTo |
advertising
political communication |
| gptkbp:contrastsWith |
hypodermic needle theory
|
| gptkbp:describes |
media effects
|
| gptkbp:focusesOn |
gptkb:media
interpersonal communication |
| https://www.w3.org/2000/01/rdf-schema#label |
two-step flow of communication theory
|
| gptkbp:proposedBy |
gptkb:Elihu_Katz
gptkb:Paul_Lazarsfeld 1940s media messages are filtered by opinion leaders opinion leaders influence others |
| gptkbp:publishedIn |
gptkb:Public_Opinion_Quarterly
|
| gptkbp:relatedTo |
multi-step flow theory
|
| gptkbp:studiedIn |
gptkb:The_People's_Choice_study
|
| gptkbp:bfsParent |
gptkb:Princeton_Radio_Research_Project
gptkb:The_People's_Choice_study |
| gptkbp:bfsLayer |
8
|