Statements (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:business
|
| gptkbp:alsoKnownAs |
gptkb:BCG_matrix
|
| gptkbp:appliesTo |
products
product lines business units |
| gptkbp:axis1 |
market growth rate
|
| gptkbp:axis2 |
relative market share
|
| gptkbp:category |
strategic planning tool
|
| gptkbp:criticizedFor |
static analysis
oversimplification ignoring synergies |
| gptkbp:developedBy |
gptkb:Bruce_D._Henderson
gptkb:Boston_Consulting_Group |
| gptkbp:dividesBusinessesInto |
gptkb:dog
stars cash cows question marks |
| https://www.w3.org/2000/01/rdf-schema#label |
growth-share matrix
|
| gptkbp:introducedIn |
1970
|
| gptkbp:purpose |
resource allocation
investment decision making |
| gptkbp:relatedTo |
gptkb:GE/McKinsey_matrix
portfolio analysis matrix |
| gptkbp:usedFor |
strategic management
portfolio analysis |
| gptkbp:bfsParent |
gptkb:The_Boston_Consulting_Group
gptkb:Bruce_Henderson gptkb:The_Boston_Consulting_Group,_Inc. |
| gptkbp:bfsLayer |
6
|