elaboration likelihood model

GPTKB entity

Statements (25)
Predicate Object
gptkbp:instanceOf gptkb:logic
gptkbp:centralRouteFocusesOn argument quality
gptkbp:centralRouteInvolves high elaboration
gptkbp:describes persuasion
gptkbp:field psychology
communication studies
https://www.w3.org/2000/01/rdf-schema#label elaboration likelihood model
gptkbp:influenced attitude change
gptkbp:influencedBy dual process theories
gptkbp:mainPathways central route
peripheral route
gptkbp:peripheralRouteFocusesOn superficial cues
gptkbp:peripheralRouteInvolves low elaboration
gptkbp:proposedBy John Cacioppo
Richard E. Petty
gptkbp:publishedIn Communication and Persuasion: Central and Peripheral Routes to Attitude Change
gptkbp:relatedConcept motivation
Ability
cognitive elaboration
gptkbp:usedIn advertising
health communication
political communication
gptkbp:yearProposed 1980s
gptkbp:bfsParent gptkb:Social_Psychology
gptkbp:bfsLayer 7