Statements (37)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
brand tracking tool
|
| gptkbp:covers |
global
|
| gptkbp:dataCollected |
online survey
|
| gptkbp:dataSource |
gptkb:YouGov_panelists
|
| gptkbp:developedBy |
gptkb:YouGov
|
| gptkbp:firstReleased |
2005
|
| gptkbp:frequency |
daily
|
| gptkbp:headquartersLocation |
gptkb:London,_United_Kingdom
|
| https://www.w3.org/2000/01/rdf-schema#label |
YouGov BrandIndex
|
| gptkbp:method |
daily online surveys
|
| gptkbp:parentCompany |
gptkb:YouGov_plc
|
| gptkbp:purpose |
brand health tracking
brand perception measurement |
| gptkbp:tracks |
brand awareness
brand reputation brand advocacy brand loyalty brand advertising awareness brand buzz brand consideration brand customer satisfaction brand impression brand purchase intent brand quality brand recommendation brand satisfaction brand value brand word of mouth |
| gptkbp:type |
consumer perception data
|
| gptkbp:usedBy |
advertising agencies
marketers public relations professionals media planners brand managers |
| gptkbp:website |
https://yougov.co.uk/brandindex
|
| gptkbp:bfsParent |
gptkb:YouGov
|
| gptkbp:bfsLayer |
6
|