Yoplait Pink Lid campaign

GPTKB entity

Statements (17)
Predicate Object
gptkbp:instanceOf breast cancer awareness campaign
gptkbp:alternativeName gptkb:Save_Lids_to_Save_Lives
gptkbp:awarenessColor pink
gptkbp:benefit gptkb:Susan_G._Komen_for_the_Cure
gptkbp:donationMechanism Yoplait donated money for each pink lid mailed in
gptkbp:duration annual campaign
gptkbp:endDate 2018
https://www.w3.org/2000/01/rdf-schema#label Yoplait Pink Lid campaign
gptkbp:method collecting pink yogurt lids
gptkbp:organizedBy gptkb:Yoplait
gptkbp:purpose raise funds for breast cancer research
increase breast cancer awareness
gptkbp:region gptkb:United_States
gptkbp:startYear 1997
gptkbp:totalFundsRaised over $50 million
gptkbp:bfsParent gptkb:Yoplait
gptkbp:bfsLayer 6