Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:Yahoo_Advertising
|
| gptkbp:advertising |
60 seconds
30 seconds 15 seconds Video players Content pages |
| gptkbp:benefits |
Increased reach
Higher engagement Targeted advertising |
| gptkbp:campaigns |
Brand campaigns
Direct response campaigns |
| gptkbp:format |
Mid-roll ads
Post-roll ads Pre-roll ads |
| https://www.w3.org/2000/01/rdf-schema#label |
Yahoo In-stream Ads
|
| gptkbp:innovation |
gptkb:film_production_company
Interactive elements |
| gptkbp:integrates_with |
gptkb:Yahoo_Finance
gptkb:Yahoo_Sports gptkb:Yahoo_News |
| gptkbp:is_aimed_at |
Contextual targeting
Behavioral targeting Demographic targeting |
| gptkbp:launch_date |
gptkb:2015
|
| gptkbp:marketed_as |
gptkb:Yahoo
|
| gptkbp:marketing_strategy |
Customer retention
Lead generation Sales conversion |
| gptkbp:measures |
Engagement rate
Viewability |
| gptkbp:parent_company |
gptkb:Verizon_Media
|
| gptkbp:performance |
Click-through rate
Conversion rate Cost per view |
| gptkbp:platform |
Yahoo network
|
| gptkbp:purpose |
Brand awareness
|
| gptkbp:sales |
Digital advertising
Programmatic advertising Video advertising |
| gptkbp:succeeded_by |
Return on investment
Audience growth Brand recall |
| gptkbp:target_audience |
Online users
|
| gptkbp:themes |
Content restrictions
Brand safety Ad quality standards |
| gptkbp:type_of |
Video ads
|
| gptkbp:user_experience |
Seamless integration
Non-intrusive |