Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising technology company
|
| gptkbp:acquiredBy |
gptkb:Flurry
gptkb:BrightRoll AOL (ad tech assets) |
| gptkbp:focusesOn |
Audience targeting
Display advertising Mobile advertising Native advertising Video advertising Fraud prevention Identity solutions Brand safety Attribution solutions CTV (Connected TV) CTV marketplace Commerce media Cookieless solutions Creative management Cross-device targeting Data-driven advertising First-party data Global reach Managed service solutions Measurement and analytics Omnichannel advertising Open exchange Premium inventory Privacy-centric advertising Private marketplace (PMP) Programmatic guaranteed Retail media Self-serve ad platforms |
| gptkbp:formerName |
gptkb:Oath_Inc.
gptkb:Verizon_Media |
| gptkbp:foundedBy |
gptkb:Yahoo_Inc.
|
| gptkbp:headquartersLocation |
gptkb:Sunnyvale,_California,_United_States
|
| https://www.w3.org/2000/01/rdf-schema#label |
Yahoo Ad Tech
|
| gptkbp:industry |
Digital advertising
Advertising technology |
| gptkbp:keyPerson |
gptkb:Jim_Lanzone
|
| gptkbp:notableClient |
Publishers
Agencies Advertisers |
| gptkbp:offersProduct |
Programmatic advertising
Ad exchange Demand-side platform (DSP) Data management platform (DMP) Native advertising solutions Supply-side platform (SSP) Video advertising solutions |
| gptkbp:parentCompany |
gptkb:Yahoo_Inc.
|
| gptkbp:website |
https://adtech.yahooinc.com/
|
| gptkbp:bfsParent |
gptkb:Audience_Match
|
| gptkbp:bfsLayer |
7
|