Wiley-Blackwell Encyclopedia of Marketing Research
GPTKB entity
Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Historical_Society
|
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Wiley-Blackwell_Research
|
| gptkbp:contains |
Entries on advertising effectiveness
Entries on branding strategies Entries on consumer behavior Entries on data analysis techniques Entries on market segmentation Entries on marketing theories Entries on qualitative research Entries on quantitative research Entries on research methodologies |
| gptkbp:editor |
gptkb:V._Kumar
|
| gptkbp:field |
Marketing Research
|
| gptkbp:format |
gptkb:Online
|
| https://www.w3.org/2000/01/rdf-schema#label |
Wiley-Blackwell Encyclopedia of Marketing Research
|
| gptkbp:isbn |
978-1-118-00001-0
|
| gptkbp:language |
English
|
| gptkbp:provides_access_to |
gptkb:railway_line
|
| gptkbp:published_year |
gptkb:2010
|
| gptkbp:publisher |
gptkb:Library
|
| gptkbp:target_audience |
gptkb:physicist
Academics Marketing professionals |
| gptkbp:website |
www.wiley.com
|