Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Social_Media
|
| gptkbp:advertising |
viral marketing
Burger King's marketing strategy measured through user engagement one of the first of its kind |
| gptkbp:associated_with |
fast food marketing
|
| gptkbp:behavior |
analyzed for marketing insights
|
| gptkbp:brand |
aligned with Burger King's image
emphasized value of the Whopper increased for Burger King tested consumer loyalty |
| gptkbp:brand_promotion |
focused on the Whopper sandwich
|
| gptkbp:campaign_outcome |
mixed success
|
| gptkbp:campaigns |
approximately one year
|
| gptkbp:consumer_response |
varied widely
|
| gptkbp:controversy |
raised concerns about social media relationships
|
| gptkbp:created_by |
gptkb:Burger_King
|
| gptkbp:cultural_impact |
highlighted social media dynamics
|
| gptkbp:demographics |
primarily young adults
|
| gptkbp:ended |
gptkb:2009
|
| gptkbp:function |
allow users to unfriend friends for a free Whopper
|
| gptkbp:has_culture |
became a topic of discussion
|
| gptkbp:has_partnerships_with |
encouraged interaction with the brand
|
| https://www.w3.org/2000/01/rdf-schema#label |
Whopper Sacrifice
|
| gptkbp:impact |
influenced future marketing campaigns
|
| gptkbp:influenced |
demonstrated power of social media in marketing
|
| gptkbp:innovation |
considered innovative for its time
|
| gptkbp:inspired_by |
social media trends
|
| gptkbp:involvement |
required active participation from users
|
| gptkbp:launch_date |
gptkb:2008
|
| gptkbp:legacy |
paved the way for future social media campaigns
|
| gptkbp:marketing_strategy |
guerilla marketing
included social media engagement |
| gptkbp:media_coverage |
received significant media attention
|
| gptkbp:offers |
unfriend friends for a Whopper
|
| gptkbp:participated_in |
required users to take action
|
| gptkbp:platform |
gptkb:Facebook
|
| gptkbp:purpose |
promote Burger King's Whopper sandwich
|
| gptkbp:related_to |
Whopper sandwich
|
| gptkbp:sales |
utilized social networks
|
| gptkbp:social_experiment |
analyzed user behavior
|
| gptkbp:status |
discontinued
|
| gptkbp:strategy |
leveraged Facebook's platform
|
| gptkbp:success_rate |
number of users who participated
|
| gptkbp:target_audience |
young adults
|
| gptkbp:target_market |
fast food consumers
|
| gptkbp:trends |
reflected changing trends in advertising.
|
| gptkbp:user_base |
millions of Facebook users
|
| gptkbp:user_choice |
unfriend friends for rewards
|
| gptkbp:user_engagement |
increased through social media
|
| gptkbp:user_experience |
unique and controversial
|
| gptkbp:user_feedback |
mixed reactions
|
| gptkbp:user_incentive |
free food offer
|
| gptkbp:bfsParent |
gptkb:Crispin_Porter_+_Bogusky
|
| gptkbp:bfsLayer |
5
|