Properties (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
cigarette brand
|
| gptkbp:advertising |
television
billboards print media empowerment messaging |
| gptkbp:associated_with |
fashion and lifestyle
women's liberation movement |
| gptkbp:campaigns |
feminist themes
'You've Come a Long Way, Baby' campaign |
| gptkbp:community_service |
included on packaging
|
| gptkbp:competitors |
gptkb:Marlboro
|
| gptkbp:cultural_impact |
influenced smoking trends among women
|
| gptkbp:culturalHeritage |
popular in the 1970s and 1980s
|
| gptkbp:culturalSignificance |
seen as a lifestyle choice
targeted towards young adults associated with rebellion associated with nightlife associated with sophistication associated with urban lifestyle associated with confidence associated with empowerment through choice. linked to empowerment of women linked to independence linked to individuality linked to self-expression linked to social events perceived as glamorous seen as a choice for modern women seen as a fashion accessory seen as a status symbol seen as a symbol of freedom |
| gptkbp:discontinued |
gptkb:Virginia_Slims_Light
gptkb:Virginia_Slims_Menthol_Light gptkb:Virginia_Slims_Ultra_Light gptkb:Virginia_Slims_Super_Light various flavors over time |
| gptkbp:flavorProfile |
menthol
|
| https://www.w3.org/2000/01/rdf-schema#label |
Virginia Slims
|
| gptkbp:introduced |
1968
|
| gptkbp:is_available_in |
regular and light varieties
|
| gptkbp:manufacturer |
gptkb:Philip_Morris_USA
|
| gptkbp:market |
declined in recent years
|
| gptkbp:marketedAs |
slim cigarettes
|
| gptkbp:motto |
You've come a long way, baby.
|
| gptkbp:notable_recipients |
celebrity endorsements in the 1990s
|
| gptkbp:packaging |
pink
|
| gptkbp:parent_company |
Altria Group
|
| gptkbp:productLine |
gptkb:Virginia_Slims_100s
gptkb:Virginia_Slims_Super_Slims gptkb:Virginia_Slims_120s gptkb:Virginia_Slims_Menthol gptkb:Virginia_Slims_Gold |
| gptkbp:sponsor |
gptkb:Virginia_Slims_Championships
|
| gptkbp:target_audience |
women
|