Venture Theory

GPTKB entity

Statements (14)
Predicate Object
gptkbp:instanceOf gptkb:logic
gptkbp:contrastsWith expected utility theory
gptkbp:describes decision making under risk
gptkbp:field behavioral economics
decision theory
gptkbp:focusesOn risk aversion for losses
risk seeking behavior for gains
https://www.w3.org/2000/01/rdf-schema#label Venture Theory
gptkbp:influenced prospect theory
gptkbp:proposedBy gptkb:Harry_Markowitz
gptkbp:publishedIn Management Science journal
gptkbp:yearProposed 1959
gptkbp:bfsParent gptkb:Flagship_Uberalles
gptkbp:bfsLayer 8