Uses and gratifications theory

GPTKB entity

Statements (28)
Predicate Object
gptkbp:instanceOf gptkb:media
gptkbp:appliesTo gptkb:media
gptkb:radio_station
gptkb:television
internet
gptkbp:assumes active audience
gptkbp:contrastsWith hypodermic needle theory
gptkbp:developedBy gptkb:Elihu_Katz
gptkb:Michael_Gurevitch
Jay Blumler
gptkbp:emphasizes user satisfaction
user needs
user choice
gptkbp:explains why people use media
gptkbp:focusesOn media use
audience motivations
https://www.w3.org/2000/01/rdf-schema#label Uses and gratifications theory
gptkbp:originatedIn 1940s
gptkbp:publishedIn gptkb:Public_Opinion_Quarterly
gptkbp:recognizedBy entertainment
personal identity
information seeking
integration and social interaction
gptkbp:relatedTo media consumption
media effects
audience studies
gptkbp:bfsParent gptkb:Mass_Society_Theory
gptkbp:bfsLayer 7