Uses and Gratifications Theory
GPTKB entity
Statements (36)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:media
|
| gptkbp:appliesTo |
gptkb:media
gptkb:radio_station gptkb:television internet newspapers |
| gptkbp:contrastsWith |
hypodermic needle theory
|
| gptkbp:criticizedFor |
methodological individualism
lack of predictive power overemphasis on audience activity |
| gptkbp:developedBy |
1940s
|
| gptkbp:emphasizes |
user autonomy
user agency |
| gptkbp:field |
media studies
communication studies |
| gptkbp:focusesOn |
media use
audience motivations gratifications sought |
| gptkbp:hasConcept |
entertainment
escapism personal identity information seeking integration and social interaction |
| https://www.w3.org/2000/01/rdf-schema#label |
Uses and Gratifications Theory
|
| gptkbp:originatedIn |
gptkb:Elihu_Katz
gptkb:Michael_Gurevitch Jay Blumler |
| gptkbp:proposedBy |
audiences are active
media use is goal-oriented |
| gptkbp:relatedTo |
active audience theory
media effects theories selective exposure theory |
| gptkbp:studiedIn |
media psychology
|
| gptkbp:bfsParent |
gptkb:Theorien_der_Mediennutzung
gptkb:Theories_of_Communication |
| gptkbp:bfsLayer |
7
|