University of Alabama Press Marketing
GPTKB entity
Properties (66)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:analyzes |
Return on investment
Market segmentation Competitor strategies Audience demographics Sales_data Sales_forecasts |
| gptkbp:built |
Brand awareness
|
| gptkbp:collaboratesWith |
Authors
|
| gptkbp:conducts |
Focus groups
Market research Webinars Competitor analysis Audience engagement activities Workshops for authors Surveys of readership |
| gptkbp:coordinatesWith |
Sales_team
|
| gptkbp:createdBy |
Interactive content
Advertising materials Infographics Press releases Video content Promotional materials Brand partnerships Content for newsletters Marketing collateral Brand stories Event marketing plans |
| gptkbp:develops |
Loyalty programs
Marketing strategies SEO strategies Brand guidelines Influencer partnerships Social media content Event sponsorships Cultural outreach programs Customer retention strategies Customer personas Partnerships with bookstores |
| gptkbp:engagesIn |
Networking opportunities
Readers Crisis communication |
| gptkbp:enhances |
Online presence
|
| gptkbp:focusesOn |
Promoting academic publications
|
| gptkbp:fosters |
Community engagement
|
| https://www.w3.org/2000/01/rdf-schema#label |
University of Alabama Press Marketing
|
| gptkbp:implements |
Promotional campaigns
|
| gptkbp:manages |
Public relations efforts
Website content Email campaigns Advertising budgets Affiliate marketing programs |
| gptkbp:measures |
Marketing effectiveness
|
| gptkbp:monitors |
Industry trends
|
| gptkbp:organizes |
Book launches
|
| gptkbp:participatesIn |
Academic conferences
|
| gptkbp:partOf |
gptkb:University_of_Alabama_Press
|
| gptkbp:promotes |
New releases
|
| gptkbp:provides |
Marketing training
|
| gptkbp:supports |
Diversity initiatives
Local authors Author events |
| gptkbp:targets |
Scholarly audience
|
| gptkbp:track |
Customer feedback
|
| gptkbp:utilizes |
Social media
Digital_marketing_tools |