Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
identity framework
|
| gptkbp:adoptedBy |
gptkb:Criteo
gptkb:PubMatic gptkb:LiveRamp gptkb:Lotame gptkb:Index_Exchange gptkb:Magnite gptkb:Xandr gptkb:OpenX Prebid.org |
| gptkbp:alternativeTo |
gptkb:Apple_IDFA
Google Privacy Sandbox |
| gptkbp:developedBy |
gptkb:The_Trade_Desk
|
| gptkbp:governedBy |
Prebid.org
|
| https://www.w3.org/2000/01/rdf-schema#label |
Unified ID 2.0
|
| gptkbp:launched |
2020
|
| gptkbp:openSource |
true
|
| gptkbp:privacyFocus |
user consent
|
| gptkbp:purpose |
digital advertising identity
|
| gptkbp:region |
global
|
| gptkbp:replacedBy |
third-party cookies
|
| gptkbp:supports |
addressable advertising
cross-site tracking |
| gptkbp:uses |
hashed email addresses
|
| gptkbp:website |
https://unifiedid.com/
|
| gptkbp:bfsParent |
gptkb:The_Trade_Desk
|
| gptkbp:bfsLayer |
6
|