UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing
URI: https://gptkb.org/entity/UK_Code_of_Non-broadcast_Advertising,_Sales_Promotion_and_Direct_Marketing
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising regulation
Self-regulatory code |
| gptkbp:abbreviation |
CAP Code
|
| gptkbp:administeredBy |
gptkb:Committee_of_Advertising_Practice
|
| gptkbp:appliesTo |
Email marketing
Online advertising Print advertising SMS marketing Social media advertising |
| gptkbp:compatibleWith |
Broadcast advertising
|
| gptkbp:country |
gptkb:United_Kingdom
|
| gptkbp:enforcedBy |
gptkb:Advertising_Standards_Authority
|
| gptkbp:firstPublished |
1961
|
| https://www.w3.org/2000/01/rdf-schema#label |
UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing
|
| gptkbp:latestReleaseVersion |
2024
|
| gptkbp:purpose |
Protect consumers
Ensure responsible advertising |
| gptkbp:regulates |
Sales promotion
Direct marketing Non-broadcast advertising |
| gptkbp:website |
https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
|
| gptkbp:bfsParent |
gptkb:Committee_of_Advertising_Practice
|
| gptkbp:bfsLayer |
6
|