Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:media
|
| gptkbp:appliesTo |
advertising
mass communication political communication |
| gptkbp:contrastsWith |
hypodermic needle theory
|
| gptkbp:criticizedFor |
oversimplification of communication flow
|
| gptkbp:describes |
media effects
|
| gptkbp:focusesOn |
interpersonal communication
|
| gptkbp:hasConcept |
opinion leaders
opinion followers |
| https://www.w3.org/2000/01/rdf-schema#label |
Two-Step Flow Theory
|
| gptkbp:influenced |
uses and gratifications theory
diffusion of innovations |
| gptkbp:influencedBy |
social networks
|
| gptkbp:proposedBy |
gptkb:Elihu_Katz
gptkb:Paul_Lazarsfeld media effects are indirectly established through opinion leaders |
| gptkbp:publishedIn |
gptkb:The_People's_Choice
|
| gptkbp:relatedTo |
multi-step flow theory
|
| gptkbp:yearProposed |
1948
|
| gptkbp:bfsParent |
gptkb:Theories_of_Communication
|
| gptkbp:bfsLayer |
7
|