Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:advertising |
Email marketing
Social media marketing Influencer partnerships |
| gptkbp:brand |
Tumi
|
| gptkbp:features |
Innovative design
Durable materials Functional accessories |
| gptkbp:focus |
gptkb:handbag
|
| gptkbp:goal |
Increase brand awareness
|
| https://www.w3.org/2000/01/rdf-schema#label |
Tumi Voyager Campaign
|
| gptkbp:launch_date |
gptkb:2021
|
| gptkbp:outcome |
Increased sales
Enhanced customer engagement Positive brand perception |
| gptkbp:target_audience |
Travelers
|
| gptkbp:bfsParent |
gptkb:Tumi_Holdings,_Inc.
|
| gptkbp:bfsLayer |
6
|